A recent article on REALTOR.com exposed the truth about open houses, and why real estate agents hold open houses. In Asheville the trend is “free lunch” catered by XYZ Company at 123 ABC Street. The enticement of a complimentary meal brings people through the door. This tactic is not entirely about the host house that is on the market. Open houses are the perfect platform to meet people, meaning new client prospects for the agent or team.
Who does not like free food? I remember growing up and the family went to the furniture store for free hot dogs and Pepsi’s from noon – 3:00 p.m on Saturday’s. This marketing ploy by the furniture store brought consumers through the door, and once they were in, sales agents pounced. Eyeing their next target and making every effort to sell carpet, sofas, or the finest in table lamps. Open houses are no different. Sure, your home is wonderful, however there is more to the story when it comes to your open house. Open Houses are real estate agents best free marketing platform around.
Chrystal Caruthers article, entitled ‘The Dirty Secret About Open Houses: They’re Not About Selling Houses’ states this – The truth is, open houses are a waste of time. Don’t believe me? Ask the National Association of Realtors®, which reported that, in 2014, only 9% of buyers found the home they eventually purchased at an open house. That’s down from 16% in 2004—and the number of buyers who even visited open houses has dropped accordingly, from 51% in 2004 to 44% last year.
To read the entire article click here. There is a reason we choose not to list houses and only work with home buyers.
The Buyer’s Agent of Asheville is a local Asheville real estate firm dedicated entirely to assisting home buyers find their home. We provide laser focus (see the homes that match your search criteria), fierce negotiating skills (save you money) and detailed transaction management (you don’t need to stress). Located at 82 Patton Avenue, Suite 211 in Asheville, North Carolina. Contact the Buyer’s Agent at 828-210-4663. Follow @buyersagentavl or Like on Facebook.